Smartphone manufacturers Apple and Samsung have reported sluggish sales growth for the first quarter of 2019, but this doesn’t seem to be the trend for other brands.
Chinese firm Huawei has exhibited an impressive 50 percent increase of shipment. Moreover, the company claims that they have captured 19 percent of global smartphone market, the highest it has been since they’ve entered the gadget industry. This knocks Apple down to third place and puts Huawei second only to Samsung in terms of market dominance.
iPhone sales in China have weakened, allowing Huawei to capture 34% of the country’s market. The company has also invested in brick-and-mortar stores to gain a greater reach into Chinese consumers, especially those in rural areas.
Counterpoint research analyst Shobhit Srivastava attributes Huawei’s rise by its “pace of innovations”, being one of the first smartphone makers to introduce reverse wireless charging and other notable features.