Digital marketing is a broad term that encompasses many different forms of marketing. It is an umbrella term that includes digital advertising, social media marketing, search engine optimization, email marketing, online content creation, and much more.
The digital marketing landscape is constantly changing and it can be difficult to keep up with the latest trends. This article provides a guide to the most important digital marketing terms today.
A conversion rate is the number of people who take a desired action divided by the number of people who are exposed to an advertisement.
It is used to measure how well a marketing campaign performs and is often expressed as a percentage.
For example, if 100 people visit your website and 10 buy your product, then you have a 10% conversion rate.
Cost per Acquisition (CPA)
CPA is a metric that measures the average cost of acquiring a customer. It is calculated by dividing the total cost of customer acquisition by the number of customers acquired.
The CPA is used to measure the efficiency and effectiveness of an advertising campaign or any other marketing initiatives. It helps to determine whether or not a campaign was successful in terms of sales, conversion rates, and other metrics.
The lower the CPA, the better it is for your company.
Pay per Click (PPC)
PPC is a type of advertising that charges the advertiser only when someone clicks on an ad. PPC ads are often shown alongside search engine results or as sponsored links on a social media site.
PPC is a cost-effective way for advertisers to reach their target audience. With this type of advertising, advertisers only pay when they get results, which can be measured by how many people click on their ads and visit their websites.
A PPC agency will provide services such as keyword research, landing page optimization, campaign management and conversion rate optimization to help clients achieve success with PPC advertising.
Return on Ad Spend (ROAS)
This metric helps marketers measure how well their campaigns are performing. ROAS can be calculated by dividing campaign profits by campaign costs or by dividing total revenue from a campaign by total costs for that same campaign.
In order to calculate ROAS, you will need to know your ad spend and your conversion rate. You will also need to know what your average sale price is and what your average margin is.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through organic or paid placement.
Organic SEM is the use of search engine optimization (SEO) to improve the ranking of a website or webpage in search engine results pages. Paid SEM is the use of paid advertising on search engines, social media, and other platforms.
The goal of SEM is to increase awareness and traffic to a website by targeting its desired audience.
Search Engine Optimization (SEO)
Search engine optimization is a process of improving the visibility of a website or web page in search engine results pages (SERPs).
The goal of search engine optimization is to get as much traffic to your site from the “organic” or “natural” results on SERPs. These are the results that are not paid ads.
Search engine optimization techniques include both off-page and on-page techniques: these involve activities such as link building, article submission, press releases, and keyword research.
Search Engine Results Page (SERP)
SERP is the page that shows up when you search for something on a search engine.
The SERP is the most important tool in digital marketing and it’s where your potential customers will find your content, products, and services.
The SERP relies on algorithms to rank results in order of relevance to the searcher. The more relevant your content is to what they’re looking for, the higher it will rank.