There is no doubt in the aphorism that the best things are always free, and what is the point of living in a world without things that are free yet, great? Now without exaggerating any further, I will put this to rest that we all love free good things.
Just like everyone else, I wish I did not have to pay for things I found good on the internet! In fact, I wish I did not have to pay for the internet itself. Unfortunately, the likelihood of it happening is very low. However, with a little research I have signed up for a very sound and dependable plan by AT&T internet, which may not be free but is very reasonable and not rasping towards my money. It also offers a gracious amount of data allowance with a download speed that is consistent throughout the day.
However, there is one thing that can surely be found free and that is ad-supported streaming services offering tons of free content. There has been a visible rise in the recognition and popularity of ad-supported streaming services in recent years. There is not a second guess when it comes to our love for Netflix, but on the other hand, we have to agree that we would never turn down a free ticket to the cinema. Hence, without a doubt, if there is any chance that we can stream a movie for free, we would not pay for Netflix, because then why should we?
Everything that is free is definitely attractive but these free streaming services are not working as charity either. They generate an earning through sources like advertisements. The free streaming services have such a huge audience attracted towards them that there is no visible chance of them losing this attraction any time soon. Hence, the term money-spinner.
Previously, people were okay with paying for the subscriptions of multiple streaming services like Hulu and Netflix. However, this has become a reason for a significant percentage of the population exceeding their entertainment budget while they were originally looking to cut back costs. Subscribing to the top streaming services is great but at a time like this where making ends meet is becoming hard, everyone needs a break. People are not willing to pay huge amounts for entertainment when there are other bills to pay and mouths to feed.
Users being exhausted from paying for these subscriptions is a jackpot for the ad-supported streaming services, whether the services are complementary or an alternative to your paid ones. For the students or the people who have any pending student loans or who are not doing great in their career, these services are a God sent blessing. There is no doubt that the number of paid subscriptions is decreasing if compared to the ad streaming services because it is preferred to watch a free ad when you are low on cash. Suddenly they are not as irritating and it is okay to watch an ad between a free movie stream than to not watch a movie at all.
The advertisers pay the Ad-supported streaming services while earning even more via the targeted advertisements. Through these ads, they can reach the young audience way faster than they could have through traditional marketing. Therefore, the companies working on a bigger scale now prefer to invest in ad-supported streaming services in order to reach their potential market in a better way and to the fullest. Companies like Facebook, Google, etc. have their own supporting services, which are proof of their potential.
The benefits and profitability of investing in an ad-supported streaming service are because of the ability to advertise various products or different services to the different audiences watching the same content. Whereas if we talk about the traditional market, the different audience has to watch the same advertisement despite what their interests are. Ad-support on the other hand is capable of showing the audience whatever appeals to them and has been on their mind lately.
Hence, without any further delay, here is a list of ad-supported streaming services for news, movies, or live content:
- Tubi TV
- IMDb TV
- Roku Channel
- Sony Crackle
These ad-supported streaming services have generated a remarkable and striking outcome, which also depicts that viewers want free content and targeted advertisement is far better than the mass advertisement.
Therefore, it can be predicted that companies will now invest more in ad-supported streaming services. Therefore, in case, you thought that paid streaming services have taken the lead of commercials, you may have to think about it again.