Every business has to get its marketing right, but what’s right for one firm isn’t necessarily going to work for the next. It will depend on what you sell, what you do, and, crucially, who your target market is. Yet something that will hold true in all cases, no matter what else you have to think about, is that by making your marketing more personal, you can get a lot more from it. With that in mind, read on to find out how to put personalization into your marketing to take your business to the next level.
Text Message
Within recent memory, mobile phones were nothing more than communication devices. Today, of course, they can do so much more, and we use our smartphones for anything and everything. Yet, at their core, they are still communication devices, and if you can use that to your advantage in advertising, it will certainly help you.
Text messaging could be the way to do it. Consumers today are bombarded with emails and phone calls, and they can easily ignore these things, but a text message is something they will usually take the time to look at. It’s quick and easy, and since texts are often either urgent or can be responded to immediately, it’s worth people taking a quick look.
As long as you have permission to send texts to a personal phone (this will have to be part of your online setup), you can send quick marketing messages using Boomerang Messaging. It’s a technique that grabs the attention and can be great for sales.
Create Content That Speaks To The Customer
The content on your website is a crucial part of your marketing campaign, and the easiest way to see this – and use it – is through your blog. If your blog is interesting and informative, if it gives real value, that is, not only will more people read it (causing them to trust you and then buy from you), but you will do better when it comes to your ranking in search engine results too.
If the content can also directly speak to the customer and talk about their desires and issues and how you can help, that’s even better. This is where market research really plays an important role. The more you can find out about the people who are most likely to buy from you, the more you can use that information within your marketing and create content that speaks to the customer, which will lead to more sales than anything else.
Social Media
What could be more personal than social media? Every user has the same basic platform to use, but depending on the people they connect with, the businesses they like and follow, and the content they personally produce, it becomes an entirely unique thing just for them. If your business can be part of that unique thing, you’ll be noticed more, and that’s when your marketing can really take hold.
The most important thing is, as above, to create interesting, useful content. This will get people to interact with you, and when they do, it’s vital you respond. You should answer questions, give advice, and generally show that you are a human behind the business. This personal touch will improve conversions.